By 2014 consumers will receive an average of 25 email marketing messages in their primary inbox per day according to research by Forrester.  Further, MarketingVOX forecasts that this number is actually more than double what consumers are averaging per day in 2009.  The looming question is how much of this email will be spam bombarding your customer inboxes?  Even more important, do you, as a web hosting provider, know the latest technology required to protect your customers’ email from unwanted spam?

Jamie de Guerre, CTO at Cloudmark, will show you how to drastically reduce spam emails by implementing the latest in advanced anti-spam technology.  Jamie will present the latest trends and cutting-edge technologies in the areas of email security, mobile technologies, hosting and new message abuse threat vectors, such as social networking.  During his session at HostingCon 2009, you’ll learn which technologies work best and how to reduce your monthly anti-spam expenses. You’ll even learn how to seamlessly integrate email security solutions in the cloud as part of your anti-spam arsenal.

To attend this presentation as well as 7 keynotes and over 40 educational sessions, you must register to attend HostingCon 2009! This year’s event (its fifth year) is being held in Washington D.C. on August 10-12 at the Gaylord National Hotel and Conference center.  Don’t miss an opportunity to learn the latest in advanced anti-spam technology and to network with your peers at the largest gathering of hosted services professionals in the world!

It’s no secret.  IPv4 addresses are nearing exhaustion.  As of March 2009, only 12.5% of the IPv4 address space remains available.  In April of this year, The American Registry for Internet Numbers (ARIN) issued a letter advising that IPv4 will be depleted within the next two years, and urging the Internet community to prepare for IPv6.  Despite the projections and warnings, today only 4% of the Internet supports IPv6.

IPv6 demand is coming.  And most expect that when it hits, it will hit hard.  So what’s your plan?

Richard Jimmerson can help you formulate a strategy.  Richard is the Chief Information Officer at the American Registry for Internet Numbers (ARIN).  Richard’s session on IPv6 will provide greater detail on the pending IPv4 depletion, and he will provide tools and strategies to help you move to IPv6.

Register now to attend Richard’s session, just one part of an outstanding program at HostingCon 2009.

HostingCon is renowned for being the place to network in the hosted services industry.  With nearly 100 exhibitors and an audience that is 66% C-level execs, it’s the most convenient place to meet your peers face-to-face.  It’s also a perfect event to identify partnership opportunities waiting to take your company to the next level of growth!

HostingCon 2009 continues a great tradition of networking!  At this year’s event, there are two networking events planned by the HostingCon event team, numerous private parties, and a networking lounge hosted by the WHIR.  Plus, there’s an abundance of “nooks and crannies” within the Gaylord National Hotel and Conference center, inside and outside, to locate a private meeting area for discussions and negotiations.

The two networking events sponsored by HostingCon include:

• The Kickoff Networking Reception held on Monday, August 10 from 5:30pm - 7:30pm.  Following a day of relevant, practical and timely sessions and keynotes, the kickoff networking reception provides time to discuss growth opportunities, re-connect with acquaintances, mingle with speakers and begin developing your action plan for meeting potential partners the next day on the exhibit floor.  The kickoff networking reception is being held in the Potomac Ballroom in the Gaylord National Hotel right outside the conference rooms.  Grab a drink and network!

• The Closing Networking Reception held on Wednesday, August 12 from 7:00pm - 10:00pm.  After the hard work is completed, the exhibit hall closed and the last, exceptional keynote is delivered, it’s time to unwind and party!  This year’s closing networking reception is being held in the Colonial Gardens outside the Gayload National Hotel and Conference and right on the scenic Potomac river!  Grab a drink, (or two, or three,) listen to great music from the DJ and network with friends, acquaintances and new business partners!  If this year’s closing reception is like last year’s, it will be an energetic, fun and memorable time!

And if these formal networking events are not enough for you, the National Harbor surrounding the Gaylord National hotel and conference center has exceptional night life and entertainment including the Cadillac Ranch.  Or, if you’re not up for walking or riding beyond the hotel, The Gaylord National has a high-energy, high-altitude Pose Ultra Lounge. Networking day and night is at the heart of the HostingCon experience!

Here are some comments from attendees at last year’s HostingCon…

• “It was our first HostingCon and it was a tremendous experience. Not to mention all the great people we met!”
• “HostingCon is a great chance to meet other companies from the industry. As a result we’ve got new business contacts and opportunities.”
• “I liked how visible and accessible this conference made everyone. Its networking value alone makes it a worthwhile experience.”
• “A million things – it made my business in 2008 jump start!!!!”
• “Generated new leads, meeting existing customers, meeting others in the industry to talk about potential partnerships.”
• “Seeing a wide range of vendors and competitors in one area to discuss products and build business relationships.”

Join the fun and don’t miss the opportunity!  When registering to attend HostingCon 2009, make sure to checkmark the two boxes referencing the two networking events.  Once registered, set up networking appointments before the event via our LinkedIn group (HostingCon), and bring plenty of business cards, energy and enthusiasm.

Don’t wait—register now and save up to $155 on a full conference registration.

LEARN—We are proud to present the strongest educational tracks ever!

NETWORK—With nearly 100 exhibitors and an audience that is 66% C-level execs, it’s THE place to meet your peers face-to-face.

GROW—Expect to walk away from HostingCon with a clearer vision that comes from a better understanding of industry trends, customer needs, and competitor movement.

We’ll see you there!

August 10-12

Washington D.C.

Gaylord National Resort & Convention Center

REGISTER NOW

Do you know what they are?

Email marketing continues to be one of the most powerful tools to reach customers, build brands and motivate purchases.  According to a recent MediaPost article, “…email is a great channel for marketing under recessionary pressures: due to the high ROI and immediate, measurable effectiveness of the channel, C-level executives are taking notice and email is gaining exposure and increased importance within organizations.”

A Forrester report from June 12, 2009 stated, “Email adoption and use by consumers and businesses alike remain strong, with 153 million online adults regularly using email by 2014.”

At HostingCon 2009, VP of Marketing from Exact Target, Jeff Rohrs, will uncover the 10 things you must know about email marketing today.  Attend this session, and you’ll specifically learn:

• How consumers control the email channel.
• Why hitting “send” isn’t enough—it’s deliverability and sender reputation that matter today.
• What the CAN-SPAM law does (and doesn’t do.)
• How emerging one-to-one media such as SMS, voice, and social media compliment email’s mission.
• Where your untapped email ROI is lurking.

Register today to attend this session as well as the 11 other sales and marketing track sessions focused on how to help your company compete and thrive in the changing environment!

HostingCon 2009 will present the strongest educational tracks ever in its history!  Conference attendees will benefit from seven keynotes and 52 conference sessions divided into four tracks: (1) marketing and sales, (2) technology and operations, (3) business development, and (4) emerging trends.

While developing the program over the past five months, we concentrated on achieving three specific objectives that we believe will help guide and educate attendees to compete and thrive in a changing landscape.

First, we wanted to provide a clear vision of the new technology, market and competitive forces facing hosted services professionals today and into the foreseeable future. As such, we recruited industry visionaries ranging from the “giants” to the cunning “movers and shakers.”  We asked them to lay out the future and to help define competitive positions where hosted service professionals can compete and thrive.

Second, we wanted the program to provide real-world, practical and take-home-to-implement tactics. Ideas are great but we want speakers to give up the details and expose “the insider secrets.” For certain sessions (specifically the marketing and sales track,) this meant recruiting speakers from outside the hosting industry in order to remove any barriers from exposing what really works.

Third, we listened closely to attendee feedback from HostingCon 2008. We won’t claim to have heard everything but we clearly received the signal “no sales pitches!”  Thus, our Mantra with all selected speakers for HostingCon 2009 was to not make sales pitches.  Now - the speakers are volunteering their expertise and time to provide attendees with great information so we have provided promotional opportunities for them within the slide template.  The content though - the meat of each session - is squarely focused on YOU.  And, like last year, speaker evaluation surveys will be handed out after each presentation. Your feedback will continue to shape all future HostingCon programs.

Overall, we firmly believe that HostingCon 2009 presents the strongest program ever.  The ultimate proof of this belief though is from your attendance and participation.  Go ahead and check out the program schedule at http://www.hostingcon.com/2009/attend/schedule.php - then register to learn, network, and grow.

So do you know what it takes to compete and thrive in the future of the hosting industry?

Let HostingCon 2009 help you.

Are the needs of small businesses on your hosting company’s radar screen? If not, they should be. A recent study conducted by Nielsen Online and WebVisible demonstrates the current gap between the behavior of consumers and the online presence of small companies. As the study shows, half of all consumers start their shopping experience with a search. 82% of consumers say they use a search engine as one of the tools to find local businesses. At the same time, 51% of small businesses feel their website is not very good at acquiring new customers. Even more alarming, 44% don’t have a website at all. Clearly, there is a gap. And where there is a gap, there is an opportunity. As consumer behavior continues to shift from traditional media such as the yellow pages to online, small businesses need solutions to build an online presence. And with more than 5.8 million small and medium-sized businesses in the US, the size of the opportunity is substantial. So how do you cash in?

Paul Engels from Hostopia knows the answer. Paul is an EVP and Chief Marketing Officer at Hostopia, a company that provides Web services that enable small and medium-sized businesses to establish and maintain an Internet presence. At HostingCon 2009, Paul will be presenting his take on how small business can provide significant growth opportunities for hosted application providers, even in difficult economic times. As part of this presentation, Paul will be providing case studies that show how hosters are tapping into the small business market to add new subscribers and accelerate growth.

Register now to attend Paul’s session, just one part of an outstanding program at HostingCon 2009.

The HostingCon Early Bird Deadline is Monday, June 29. Don’t wait!  Register now, and save up to $155 on a full registration, and experience the best HostingCon program to date.

Learn, Network and Grow with the industry’s leading companies.  Expect to walk away from HostingCon with a clearer vision that comes from a better understanding of industry trends, customer needs, and competitor movement.  Expect to be inspired and energized.  But also expect to leave with tools to help you implement your vision.

We’ll see you there!

August 10-12, Washington D.C.

Gaylord National Resort & Convention Center

Congratulations to Dasient!  TechCrunch reported that web security firm closed $2 million in 1st round funding.  The Company provides services that protect websites from web-based malware attacks that cause losses of traffic, reputation, and revenue.

Neil Daswani, Dasient founder and former web security engineer at Google, will be speaking at HostingCon.  His session “Mitigating Malware Attacks” will discuss the alarming trends on this topic, discuss how it affects web-hosting providers and their customers, and provide an interactive case study.  The case study will walk through how web hosting providers can use freely available tools such as Google Safe Browsing Diagnostics, Webmaster Tools provided by Google and MSN, and Blacklist Doctor to identify which of their domains are infected, ferret out malicious code on their platform and on customer sites, and prevent such infections from happening again.

HostingCon attendees can also stop by booth #312 to learn more about Dasient and their offerings for web hosts and ISPs.

Don’t miss your chance to save over $150 on a full conference pass.

The Early Bird Discount expires after June 29, 2009.

This year’s show, celebrating its Fifth Anniversary, brings together leaders from companies like Microsoft, Google, Parallels, Rackspace, Soft Layer, Peer 1, UK2, cPanel, Verisign, SpamExperts, Salesforce.com - hundreds of executives, marketers, and technology professionals from hosted service providers around the world!

Some of this year’s Keynotes and General Sessions include:

• Gain a vision for cloud computing as defined by industry giants including Google, Microsoft, Salesforce.com and Rackspace.

• Discover how virtualization will enable hosting providers to be successful in the new era of SaaS services presented by Zane Adam from Microsoft.

• Gain competitive strength through an in-depth market analysis delivered by Sergei Beloussov, CEO of Parallels.

• Uncover U.S. and EU data protection policies from top government delegates.

• Discover how to survive the financial crisis directly from hosting industry CFOs.

• Learn “Models and Approaches to Cloud Services” from leading-edge companies like Soft Layer and Mezeo.

• Determine whether to “Build, Buy or Colocate” from a leading telecom analyst, Iain Grant of Seaboard Group.

• Get the latest strategies and insights from one of the brightest minds in search engine optimization and linking building – Rand Fishkin from SEOMoz.

Attend HostingCon 2009 and you’ll experience three power-packed days of leading-edge strategies, and insight to the technology that will drive the future of hosting. Plus – you’ll have the once-a-year chance to rub shoulders with the practitioners and visionaries, the movers and shakers, through top-notch networking and after-hours parties!

If you haven’t reserved your spot to attend HostingCon 2009 yet, you can register here.  Jump on it now though and grab the early bird rate available only until June 29th.