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HostingCon 2013 Conference Schedule

	Sales and Marketing	Technology	Issues and Trends	Management
7:30 – 6:30pm	Registration Open
7:45 – 8:45am	Networking Breakfast
9:00 – 9:45am	Let Your Customers Work For You: Building a Community of Engaged Users (Dallas Kashuba - DreamHost, Simon Anderson - DreamHost, Russ Reeder - (mt) Media Temple, Jeff King - GoDaddy.com, Lillie Hejl - Rackspace) Let Your Customers Work For You: Building a Community of Engaged Users In this panel session, hosting industry veterans will discuss how they have built their customer bases into engaged users and fans. You will hear about driving engagement with tools like forums, wikis, social events and social media, as well as learning useful strategies to get closer to your customers and turn them into a committed community.	Next Gen Cloud: Build Your Own PaaS (Luke Marsden - HybridCluster) Next Gen Cloud: Build Your Own PaaS There is an argument that, from a hosting perspective, “cloud” is nothing more than a renaming exercise. Shared hosting has always been a “Platform-as-a-Service.” But the world has changed, and your customers demand more from the idea of PaaS. This session explores three fundamental shifts in expectation, including auto-scaling, self-healing, and snapshotting. These are the features that customers expect. You will learn how they work and which technologies you can use to provide them. The session will also discuss the differences between IaaS and PaaS and why hosts should skip over IaaS and move directly to a more powerful solution.	Demystifying ICANN Accreditation (Siddharth Taliyan - LogicBoxes) Demystifying ICANN Accreditation Reselling domain names is a great way to increase your revenue early on, but at a certain point you will need to scale up and take more control of your domain name portfolio. To do this successfully, you will need to become an ICANN-accredited registrar. This session will help you understand the nuances of accreditation, giving you an insight into whether you should consider this option for your business. By the end of the session, you will know the best course of action for your business, and how to get started with the process of accreditation.	Build a Revenue Stream for Life with Hybrid Hosting Services (Kenan Rappuchi - Website Movers International, Emil Sayegh - Codero Hosting, Jae Barclay - ejaeDesign LLC, Mads Moller - Cubic360) Build a Revenue Stream for Life with Hybrid Hosting Services Hybrid hosting is the talk of the industry. IT delivery is morphing from in-house to outsourced. The channel is ripe to take advantage of this once in a lifetime shift. In this session, you will see how a variety of channel players could become part of the hybrid hosting revolution. From technology consulting firms and design agencies to value added resellers and system integrators, there is a role for everyone – and an opportunity to make more money on a recurring basis.
10:00 – 10:45am	The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals (Tony Collins - TurningPoint Strategy) The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals Most of us have heard stories about hosting companies that outperform their larger competitors. What are these companies doing that enables them to compete on such a large level and achieve such impressive growth and revenue? In this thought-provoking session, you will learn how to get more from your limited marketing resources by hearing success stories from companies that used a Big Strategy to stand out in their markets and earn more. By the end of the session, you will understand that marketing is more than a skin-deep exercise – it is a way to give the market reason to do business with you, not your competitors.	Eliminating Noisy Neighbors and Optimizing Performance in the Cloud (Nathan Day - SoftLayer, Ross Cheetham - Crucial Cloud Hosting, Dave Wright - SolidFire, Antonio Piraino - ScienceLogic, Chandler Vaughn - Codero Hosting) Eliminating Noisy Neighbors and Optimizing Performance in the Cloud As the cloud enters its next stage of growth, most of us are not asking why and how we should run applications in the cloud. Now, we are looking to optimize and guarantee performance to meet service obligations and give the best possible service. In this panel session, infrastructure experts will discuss the technical hurdles you will face as you avoid the noisy neighbor effect and push your applications further. You will learn about the hardware and software pain points and how to overcome those obstacles, in a session that begins the new industry conversation centered on quality of service.	Mythbusting the SaaS Business: Real Stories, Real Results, and Some Really Bad Decisions (Joseph Williams - Microsoft) Mythbusting the SaaS Business: Real Stories, Real Results, and Some Really Bad Decisions Businesses want to work in the cloud, using Software-as-a-Service (SaaS) for unparalleled productivity, flexibility, and scalability. Building a SaaS channel business capitalizes on what your customers want and can be an effective way to significantly increase your revenue. In this session, you will hear true stories from a company that has built a billion dollar SaaS channel business with thousands of hosting partners. You will get guidance on the best practices, the worst practices, and the opportunities and challenges you will face when developing any type of channel.	Rethinking Your Strengths (Elliot Noss - Tucows Inc. ) Rethinking Your Strengths For fifteen years, OpenSRS was consistent in how they defined their core competencies and assets. They fit neatly with positioning against competitors, guided choices and priorities, and looked great at board presentations. But more recently, the team realized they had changed. They had developed new strengths, some of which mattered more to customers than the old ones. In this session, Elliot Noss, CEO of Tucows, will talk about rethinking mantras and getting comfortable with new challenges, cost structures, and descriptions. By the end, you will learn how to take just the right amount of old while trying something new.
11:00 – 12:00pm	(George Karidis - SoftLayer) (Rafael Laguna de la Vera - Open-Xchange) (Monish Sood - Microsoft) (Alex Danyluk - Parallels) (Philbert Shih - Structure Research ) (Aaron Hollobaugh - Hostway Corporation) Building Value On Top of Your Hosting Building Value On Top of Your Hosting The most crucial goal for any growing web hosting provider is maximizing the average revenue from existing customers. If you can find new ways to extend your product range or upsell and cross-sell customers to new services, you can use your satisfied, loyal customers as the basis for your increased revenue. In this session, you will learn the best practices for packaging value-added services on top of your web hosting plans. Drawing on insights from vendors and providers, you will learn which add-ons are most successful and how the right strategy can help you to retain and expand business, even against your largest competitors.
12:00 – 1:00pm	Networking Lunch
1:15 – 2:00pm	10.5 Tips to Drive More Demand Tomorrow (Mathew Sweezey - Pardot) 10.5 Tips to Drive More Demand Tomorrow Customer demand is everything. If you can cultivate the right level of demand, making sales and maximizing revenue is easy. In this session, leading Marketing Automation Expert Mathew Sweezey will share 10.5 new techniques for increasing desire and driving demand. You’ll learn about techniques that leading companies already use, from video SEO to drip nurturing techniques, sales enablement, and marketing automation. It’s your opportunity to take some notes, learn some great techniques, and be awesome.	Lessons Learned from Windows Azure Web Sites (Ryan Jones - Microsoft) Lessons Learned from Windows Azure Web Sites In June of 2012, Microsoft launched Windows Azure Web Sites, a way to publish web sites to the cloud for unparalleled scalability and availability. Since then, we have learned many lessons about scaling services and satisfying ever-changing customer requirements. In this session, we will discuss the lessons we have learned and how we are using this knowledge to grow cloud businesses at Microsoft and hosting service providers around the world. You will learn how we bridge the gap between cloud providers, webmasters, and web hosts to ensure that the cloud services people want are available from the service provider of their choice.	Cloud Diversification: The Next Wave of Infrastructure Optimization (Russ Broomell - GlowTouch Technologies, Antonio Piraino - ScienceLogic) Cloud Diversification: The Next Wave of Infrastructure Optimization As you are asked to do more with less, the rent-as-you-go cloud is certainly appealing. Using “cloud diversification,” hosts worldwide are exploring new and hybrid infrastructures, allowing them to bridge the gap between internal and external data centers and integrate multiple cloud sources. In this session, an impressive collection of industry experts will discuss innovative infrastructure configurations you can use to expand your infrastructure while delivering superior value and service to customers. You will hear from leading infrastructure providers, software vendors, and managed service providers to learn how to drive your business with intelligent infrastructure decisions.	Customers and Support: A Social Contract (Miguel Perez - (mt) Media Temple) Customers and Support: A Social Contract A recent survey revealed that 34% of customers who change web hosts do so because they are dissatisfied with support. Your customers have an intrinsic expectation of what a support team should provide. In exchange for that support, customers give you loyalty. It’s a “social contract.” In this session, you will learn how to fulfill your part of this contract and reap the rewards from customers. You will learn the traits of a good support team, the importance of engaging customers on a personal level, and – most importantly – how to reduce your churn by a third.
2:15 – 3:00pm	The Social Media Business Equation: Using Online Connections to Increase ROI (Eve Mayer - Social Media Delivered) The Social Media Business Equation: Using Online Connections to Increase ROI Facebook, Twitter, LinkedIn, and YouTube are changing how our world communicates, but the vast majority of CEOs remain hesitant to embrace this new era. Is it really possible for an organization to leverage these tools and grow their business as a result? In this session, Eve Mayer, CEO at Social Media Delivered, will review several case studies from small, medium, and large companies like Lane Bryant, Mayo Clinic, and General Motors, showing you how social media worked with their particular marketing strategies. Through these examples, you will see how engagement on social networks can turn into a tangible return on investment.	Scaling Storage to the Cloud and Beyond with Ceph (Ross Turk - Inktank) Scaling Storage to the Cloud and Beyond with Ceph As you move services to the cloud, you need a storage solution you can depend on. If you provide cloud services, meeting your service level agreements and keeping customers satisfied means keeping data online. The same is true if you use the cloud internally. In this session, Ross Turk from InkTank will discuss Ceph, an open-source storage solution designed specifically for the cloud. The session will cover why it is important to combine object and block storage, and the significance of effective integration with OpenStack and CloudStack to support your growing cloud platform.	Market Update 2013: Where We Are and Where We Are Going (Philbert Shih - Structure Research ) Market Update 2013: Where We Are and Where We Are Going We all know that the web hosting industry moves fast. As technology changes and evolves, so does the way we do business. In addition, with the world of commerce going through its own changes, it can be hard to keep up with the state of our industry and the course we are on for the future. This session provides a valuable overview of the web hosting industry in 2013. You will hear about industry averages for growth and revenue, the role of the cloud, and the direction that you should be moving in to prepare for the next twelve months in hosting.	Making a Remote Workforce Happen (Douglas Hanna - A Small Orange) Making a Remote Workforce Happen Last year at HostingCon, Douglas Hanna, CEO at A Small Orange, spoke about why companies should consider a remote workforce. After learning about why, the audience wanted to know how. How do you hire people? How do you make sure they are working? In this interactive session, Douglas will tell you how. You’ll learn how A Small Orange has grown from 10 remote employees to more than 50 in just two years. Douglas will talk in detail about the technical, administrative, legal, and management considerations involved, leaving you with a firm grasp on avoiding potential problems and creating a remote workforce that can scale.
3:15 – 4:00pm	The Rise of the CRO: Marketing with Metrics (Kyle York - Dyn) The Rise of the CRO: Marketing with Metrics Some people argue that the Chief Marketing Officer is a dying position, lacking accountability for marketing to the bottom line. In fact, the role of the CMO is evolving, with skill-sets expanding to bridge the gap between marketing and technology. This is the role of the Chief Revenue Officer (CRO). In this session, you will hear from a company whose marketing budget is more than twice the average, explaining how - by owning both the sales and marketing budgets - a CRO can prioritize on a wider influence and be able to back this up internally with ultimate accountability.	International Expansion to Europe and Asia (Martijn Kooiman - TelecityGroup, David Loke - ReadySpace , Todd Mitchell - SoftLayer, Kelly Morgan - 451Research, Jelle Frank van der Zwet - Interxion) International Expansion to Europe and Asia Like most industries, hosting is a global business. Your customers come from all around the world and often need to serve end-users across every continent. As a result, organizations want infrastructure located close to end users to reduce latency and maximize performance. In this panel session, industry experts will discuss approaches and strategies to building a data center presence in Europe and Asia. You will learn about the benefits and pitfalls of building a data center or leasing space, key features to look for in a partner, and what fast performance can do for your business overseas.	Hot Legal Issues in Hosting: How Not to be an Enforcement Target (Marc Zwillinger - ZwillGen PLLC) Hot Legal Issues in Hosting: How Not to be an Enforcement Target If you find yourself on the wrong side of the law as a result of your hosted sites, your business will suffer the impact. You need to understand the law surrounding online content, and your responsibilities as a host. In this session, Marc Zwillinger, Founder of ZwillGen PLLC, will address the types of legal pitfalls that get hosting providers into trouble. The session will focus on the hot button issues of copyright infringement, gambling, adult content, information security, and law enforcement surveillance.	Building Your Cloud Services Business Through Differentiation (Tony Lucas - Flexiant ) Building Your Cloud Services Business Through Differentiation As more businesses move into cloud services, it can be hard to know where your market will come from. In this session, Tony Lucas, the Founder and Senior Vice President of Product at Flexiant, will answer your questions and give examples you should be examining as part of your business move into delivering cloud services. The session will cover Cloud vs. VPS, Self-Service vs. Managed, Commodity vs. Differentiation, and the pros and cons of each, leaving you with a better strategy for cloud services.
4:15 – 5:15pm	(Maxwell Wessel - SAP) Keynote Paradigm Shift: How to React in the Face of Industry Change Paradigm Shift: How to React in the Face of Industry Change In the keynote presentation, Maxwell Wessel, author of "Surviving Disruption" will discuss how to leverage business theory to identify meaningful industry threats and adapt accordingly. In his discussion he will: Discuss what differentiates disruptive innovation from mere price competition Explain how the theory of disruption can be used to guide core business operations to safer waters *Illustrate the sorts of steps you will need to take to identify opportunity in this new frontier
5:15 – 7:15pm	Opening Networking Reception - Sponsored by DH Capital

	Sales and Marketing	Technology	Issues and Trends	Management
7:30 – 6:00pm	Registration Open
7:45 – 8:45am	Networking Breakfast
9:00 – 9:45am	Finding Your Story: Branding and Positioning in the Hosting Industry (Simon West - SoftLayer) Finding Your Story: Branding and Positioning in the Hosting Industry Successful marketing depends on telling the unique story of your business. In a crowded marketplace, it’s critical to establish a clear position and identity in the minds of your customers and prospects. In this session, Simon West, CMO at SoftLayer, will discuss best practices for defining and articulating your brand position. Each of these powerful ideas will be illustrated by specific examples drawn from West’s years of experience in building some of the industry’s most notable brands.	The Coming Hybrid Wave: Colocation and the Cloud (Andy Stewart - tierpoint, Chad Kissinger - OnRamp, John Freimuth - Telx, Michelle Bailey - 451 Research, Lance Black - VAZATA) The Coming Hybrid Wave: Colocation and the Cloud Hybrid hosting is gaining significant momentum, supported by the latest technological advances. More customers than ever expect to integrate colocated environments with a public cloud through a single provider, or use cross-connects to leverage an ecosystem of clouds. In this informative session, you will learn more about the level of demand in hybrid services. As you begin to see the potential market, you will have an opportunity to learn about the performance and latency issues you may encounter, the value of extending your colocation-cloud hybrid across geographies, and the risks of cannibalization.	The Borderless Internet (David Snead - W. David Snead, P.C., Alex de Joode - LeaseWeb USA, Inc., Marco Houwen - LuxCloud, Todd Mitchell - SoftLayer, Ben Welch-Bolen - Site5.com) The Borderless Internet Customers can host anywhere in the world. Where are they hosting and why? What drives customers to choose one location over another, other than speed, stability and proximity? Are decisions made by lawmakers making the US less appealing? Are lawmakers in other regions making themselves more attractive? Experts on the global Internet will discuss these questions as we explore the borderless Internet.	Lightning Talks (Hartland Ross - eBridge Marketing Solutions Inc., Chris Sheridan - eNom.com, Todd Benjamin - Hostway Corporation, Dan Muey - cPanel, Noam Shendar - Zadara Storage, Inc., Mike Corbera - Revo Payments) Lightning Talks Learn something new in less than five minutes, or take the stage to share your expertise with your fellow attendees. Covering a wide range of areas related to the web hosting industry, Lightning Talks can be about anything, from business models and strategies to insights into your organization. We even leave space for advertisements and messages in the short gaps between each talk. Join us when the session begins to hear what our fascinating speakers have to say. DAN MUEY – cPanel – Moderator 1. MIKE CORBERA – Revo Payments Up to 50% of hosting customers are not ecommerce retailers. Customers like accountants, lawyers, and other service companies need different tools than the typical ecommerce website. Offering these B2B customers Electronic Invoicing and other billing services can result in substantial new revenue for your hosting business. 2. HARTLAND ROSS – eBridge Marketing Solutions "The current state of organic search. Is it even worthwhile?" The days of simply focusing on just the onsite elements (meta description, title tags, alt tags, keyword density etc) of search engine optimization (SEO) are over. Today search is a much more complex algorithm and becoming more so all the time. Understand the roles of social media, SEO and content creation 3. NOAM SHENDAR – Zada Storage "Why The Cloud Needs To Look More Like the Data Center." This matters because it will accelerate the transition to the cloud by making it more applicable to more customers and easier for service providers to deploy. 4. TODD BENJAMIN – Hostway Corporation Is your business worth more than a cup of coffee?” The hosting industry has engaged in a race to the bottom with commodity web hosting services priced less than a premium morning (or afternoon) drink at Starbucks; what makes us think that businesses expect to pay less than $5.00 for what is increasingly their most compelling marketing tool to reach their target audience? 5. CHRIS SHERIDAN - eNOM History will be made in 2013 when the first round of New TLDs go live late this year - is your Hosting business ready to be part of this historic change to the Internet?
10:00 – 10:45am	6 Keys to Improving Sales Results (Stacy Griggs - Cbeyond) 6 Keys to Improving Sales Results Many hosting companies are good at marketing, but few have mastered effective selling and sales management. If you take the time to perfect these processes, you can drive sales results to incredible new heights. In this panel discussion, industry experts will discuss how you can hire, train, and manage an effective direct sales team. You will hear about candidate selection and evaluation tools for use in recruitment, best practices on measuring performance and management, and a discussion of pay, incentivization, and compensation.	Operation Hack You: Security Panel from Real Systems Admins (Eric Ellis - cPanel, Adam Wein - cPanel, Cory McIntire - cPanel, John "JD" Lightsey - cPanel, Scott O'Neil - cPanel) Operation Hack You: Security Panel from Real Systems Admins Security is a complex field, changing every day. Who better to tell you about the threats you face and the best methods of defense than four system admins who spend their time fighting against attackers? In this down-to-earth panel designed for others on the front-line, Adam, JD, Scott, and Cory will share some real-world scenarios that result in security breaches. You’ll understand how a hacker would get into your network, charge up your credit card, and steal your identity – and what you can do to stop this from happening.	Money Stealing Trolls (Jeff Hunsaker - UK2 Group, Inc., Julie Samuels - Electronic Frontier Foundation, Russ Reeder - (mt) Media Temple, Alan Schoenbaum - Rackspace Hosting, John Golden - University of Texas) Money Stealing Trolls Copyright and patent trolls file an endless stream of frivolous lawsuits that steal your money. Outdated and ill-considered laws make it easier for trolls to get away with bad behavior. A panel of experts will discuss what needs to change, and how we can join together to help curb these unnecessary costs that hinder growth and innovation.	Build or Buy? How to Grow Your Small to Mid-Sized Hosting Business (Peter Hopper - DH Capital, Tom Millitzer - NCC International, Pat Matthews - Rackspace Hosting, Paul Stapleton - Media Venture Partners, LLC, Antonio Piraino - ScienceLogic) Build or Buy? How to Grow Your Small to Mid-Sized Hosting Business There are various pathways to business growth. Some web hosting companies choose an organic growth strategy where the gradual expansion of services and marketing brings new customers to your business. Others scale their businesses faster through mergers and acquisitions. In this panel, you will hear experienced hosts discuss the pros and cons of these two strategies. By the end of the session, you will know when mergers and acquisitions are the best option, which issues and obstacles you may encounter, and when a more organic approach to growth is preferred.
11:00 – 12:00pm	(Christian Dawson - ServInt) (Michael Petricone - Consumer Electronics Association) (Michael McGeary - Engine Advocacy) (Erik Martin - reddit) (Julie Samuels - Electronic Frontier Foundation) (Drew Curtis - Fark) The Internet in 2020: The Fight For Our Future The Internet in 2020: The Fight For Our Future The Internet Infrastructure industry is changing the world for the better; but, because we are disrupting the status quo, we must work to inform industry leaders, lawmakers and the American public about the necessity of maintaining a free and open Internet. Join us for a discussion about the importance of our industry in the global economy and what we need to do to protect it. Our panel will address the big question marks in our industry's future: the fight for Internet freedom, the continuing consolidation of the industry and how Internet players big and small need to work together to fight for our collective future.
12:00 – 1:00pm	Networking Lunch
12:00 – 6:30pm	Exhibit Hall Open Exhibit Hall Open
3:00 – 3:45pm	Selling Cloud Services (John McMillan - Parallels) Selling Cloud Services The global SMB cloud market is set to grow to $95B by 2015 with a 28% CAGR, according to Parallels SMB Cloud Insights™. Taking advantage of this opportunity is a key service provider initiative. An explosion in the diversity of cloud service applications is prompting many questions about which services to offer and how to successfully sell them through to customers. John McMillan, Director, Business Consulting Services at Parallels Inc., will share new insights to help you select the right products, and plan the right sales programs to maximize uptake and usage by your customers.	Monetizing Developer Hosting (Jess Coburn - Applied Innovations, Dov Bigio - Locaweb , Dmitry Sotnikov - Jelastic, Sagi Brody - Webair Internet Development, Carl Brooks - 451 Research, Salim Lakhani - WebEnabled) Monetizing Developer Hosting Development hosting is a huge untapped market. If you can attract developers to your platform at the beginning of a project, chances are they will use you for production too. In this panel, you will hear about the opportunities for setting up development hosting, and the best tools available. Developers and hosts will discuss the importance of stacks, balancing development, test, stage and production sites, and handling team and source code management. Armed with this information, you can enter a new market to increase your customer base and revenue.	The Future of Customer Privacy (David Snead - W. David Snead, P.C., Shane Menking - Golden Frog , Katie McAuliffe - Digital Liberty, Gregory Nojeim - Center for Democracy and Technology, Julian Sanchez - Cato Institute, David Bryson - EIG) The Future of Customer Privacy Law enforcement can't search your postal mail or your apartment without a warrant, but can they search your email? Your search history? And more importantly, should they be able to? Come find out the state of privacy today and why it should be one of the most important things you think about if you want your business to continue to grow.	Differentiating Cloud-Based Services: What You Need to Know (Lance Crosby - SoftLayer) Differentiating Cloud-Based Services: What You Need to Know As competitive pressures mount and profit margins get squeezed, it is imperative to find the right partner to help you succeed. How can you differentiate between cloud-based services to find the right partner for you? In this session, Lance Crosby, CEO of SoftLayer, will explain how in today's market you'll need to build applications and services that can achieve "Internet Scale."
4:00 – 6:30pm	Exhibit Hall Happy Hour - Sponsored by Carpathia Hosting

	Sales and Marketing	Technology	Issues and Trends	Management
7:45 – 8:45am	Networking Breakfast
8:00 – 4:00pm	Registration Open
9:00 – 9:45am	Secrets from Master Marketers: Key Elements that Convert (Jim Kinlan - KMT Software, Inc.) Secrets from Master Marketers: Key Elements that Convert Marketing experts use many techniques to maximize conversions. You should do the same for yourself and your customers. But which techniques work best? How can you launch new landing page services for customers? And how much money can you expect to make? In this lively session, Jim Kinlan, CEO at KMT Software Inc., will show you how to create mobile and desktop landing pages that lift conversions. Taking a visual approach, you will see practices that make us laugh, and some that we should admire. This session is your opportunity to increase revenue by improving your own conversions and launching new landing page services.	Now is the Time for IPv6 (John Curran - American Registry for Internet Numbers (ARIN), Reid Fishler - Hurricane Electric, Kenneth Power - cPanel, Matthew Prince - CloudFlare, John Jason Brzozowski - Comcast Cable Communications, Andy Piggott - Dyn) Now is the Time for IPv6 The Internet is facing imminent IPv4 depletion, which will impact all hosting service providers. To continue business growth and prepare for the future, a move toward Internet Protocol version 6 (IPv6) is essential. In this panel session, we will review the business case for IPv6 adoption and why you should be transitioning to IPv6 now. Our experienced panelists will draw on their experiences in deploying IPv6 to help you understand the necessity of this transition and the obstacles that may appear along the way. You will also hear about best practices for everything from continual management to training your IT staff.	Explore Today's Threats to Develop Tomorrow's Opportunities (Deena Thomchick - Symantec) Explore Today's Threats to Develop Tomorrow's Opportunities Amidst ever increasing danger lays ever increasing opportunity. This session will explore the big trends in IT security threats from malware, security risks, vulnerabilities, and spam as well as the fast-approaching risks with SSL. We'll walk through the challenges of an ecosystem that is evolving fast. From a macro perspective down to specific topics that may impact you right away, we'll discuss issues and techniques to help you detect, protect and build new opportunities for your hosting and cloud business.	Strategies for Successful Partnerships (John Roberts - CloudFlare, Maria Karaivanova - CloudFlare) Strategies for Successful Partnerships With thousands of website applications and plugins out there, it’s tough to decide what to offer your customers. Which partnerships will work, and how can you develop a successful partnership that delivers new revenue streams, builds relationships, and makes your customers happy? In this session, Maria Karaivanova and John Roberts of CloudFlare, will share the experience they have collected through more than 3,000 partnerships. You will hear about the good, the bad, and the ugly of building a successful partnership, offering everything from hosting providers to control panels and applications.
10:00 – 10:45am	Leveraging Agility to Launch Well-Tested Services Fast (Jonathan LaCour - DreamHost) Leveraging Agility to Launch Well-Tested Services Fast Envisioning, designing, implementing, and launching products and services is a monumental task. Often, new launches call on the expertise of everyone in your organization, but unlocking this expertise requires planning, coordination, and collaboration. With the right approach, you can balance speed of development with products that are reliable and polished. In this session, you will learn how agile methodologies can be leveraged throughout an organization to create an efficient workflow for development and launch. As a result, you will be better able to deliver well-tested, reliable products and services while minimizing your time to market.	What Are Your Competitors Doing? Shared Hosting in Numbers (Igor Seletskiy - CloudLinux) What Are Your Competitors Doing? Shared Hosting in Numbers How common are servers with 96GB of RAM? Are your competitors using SSD drives for performance while you are getting left behind? Will an ext4 or ext3 file system deliver the fastest web hosting? In this session, you will get an insight into industry trends and the behavior of your peers, using data collected from thousands of servers at hundreds of hosting companies. Whether you want to know more about hardware specifications, file systems, partitions or server capacity, this is an opportunity to get vital data that you can use to make the best decisions for your business.	Addressing Big Data Needs Outside of the Cloud (Robert Miggins - PEER 1 Hosting) Addressing Big Data Needs Outside of the Cloud As big data continues to grow at unprecedented rates, many businesses are struggling to keep up with their storage requirements and looking into third party hosting as an alternative. Off-premise dedicated servers can mimic the cloud, allowing you to focus on your core business instead of your IT delivery model. In this session, Robert Miggins (PEER 1 Hosting) will explain your options for hosting big data and how moving from Amazon Web Services and the cloud to PEER 1 has given Sociocast less latency, more CPU, and more scalability – all at a lower cost.	Fund Your Growth – Debt vs. Equity (Dev Chanchani - INetU, Inc., Dan Gannon - Data Sales Co., Inc., Frank Stiff - Cheval Capital, Inc., Philbert Shih - Structure Research , Bruce MacFadyen - FireHost, Sean Charnock - DH Capital) Fund Your Growth – Debt vs. Equity The most successful companies in the hosting industry are always moving forward, growing their business incrementally. But as you look for ways to fund your growth, what are the key considerations you should make? In this 45-minute panel session, you will hear about four web hosting companies and the unique approaches they took to growth. You will learn why FireHost used debt to fund growth, and how the decision between debt and equity is potentially the most game-changing decision you will ever make.
11:00 – 12:00pm	(Ditlev Bredahl - OnApp) (Tony Lucas - Flexiant ) (Antonio Piraino - ScienceLogic) (Martin Leclair - iWeb Inc.) (Rob Hirschfeld - Dell) (Scott Ottaway - Microsoft) How to Build a Cloud: Technologies, Pitfalls, and Challenges How to Build a Cloud: Technologies, Pitfalls, and Challenges The cloud is the future of infrastructure hosting, but implementing a cloud can be an overwhelming task. You need the correct strategy, some informed decisions, and an insight into the potential pitfalls of cloud implementation. This session is your opportunity to learn about those issues from cloud experts. Whether you are still uncertain of the business case behind cloud or trying to find the perfect technology to support your infrastructure, this session will demonstrate several ways to build your cloud and enter the market.
12:00 – 1:00pm	Networking Lunch
12:00 – 4:00pm	Exhibit Hall Open Exhibit Hall Open
4:00 – 4:45pm		Identifying DDoS Trends and Eliminating Attacks (Jeffrey Lyon - Black Lotus Communications, Curtis R. Curtis - SharksFly Marketing, Gary Sockrider - Arbor Networks, Rodney Joffe - Neustar) Identifying DDoS Trends and Eliminating Attacks DDoS attacks are more common than ever, and potentially devastating to your business. But as attacks become more sophisticated and use a range of evolving techniques, what can you do to identify attacks and stop them? In this vital panel session, network security experts will help you to understand the complex landscape of DDoS attacks. You will hear about the latest trends that these professionals see every single day, and how security must change to keep up. You will also learn how to handle attacks in progress, and get some advice on techniques to prevent them from happening.		Increasing Your Company's Profitability & Value - A Down and Dirty Approach (David Snead - W. David Snead, P.C., Frank Stiff - Cheval Capital, Inc., Zak Boca - Singlehop, Gary Kinman - Alight Planning, Russ Reeder - (mt) Media Temple) Increasing Your Company's Profitability & Value - A Down and Dirty Approach If you want your business and profitability to grow, you need to be hands on and start making changes today. You need advice from experts who have been in your position, which you can apply to your business immediately. In this panel discussion, experts from hosting, business planning, infrastructure, legal, and finance will discuss practical changes you can make to your business now to maximize your growth. Executives from some of the hosting industry’s most dynamic companies talk about the things they have seen and done that have had a meaningful impact on business success.
6:00 – 9:00pm	Closing Networking Reception - Sponsored by Giglinx

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