Monday, August 10th

Step by Step Ways to Increase your Sales and Decrease Costs

(Hartland Ross - eBridge Marketing Solutions)

9:00 - 9:45 am

Want to learn how to advertise and attract new customers? Not sure where to start or how to find the best places to advertise? Hartland Ross, founder and president of eBridge Marketing Solutions, takes you step-by-step on how to position your company in today’s marketplace. You’ll learn smart marketing techniques to help you build a successful advertising marketing campaign. Plus you’ll get first-hand knowledge on how to improve customer interactions through your website and your customer service.

Additionally, Hartland will teach you how to:

• Improve your sales
• Retain customers
• Increase lifetime value of customers

To learn more about eBridge Marketing Solutions, visit www.ebridgemarketingsolutions.com.

Easily Grow Your Subscriber Base

(Paul Engels - Hostopia.com)

10:00 - 10:45 am

Are you ready to grow your subscriber base by thousands? Are you ready to take your services to the next level? Paul Engels, CMO and EVP of Hostopia, gives you direct insight on how you can create value for your customers. Paul shows you best practices for growing your business using the latest in hosting technology including white label hosting services you can resell under your own brand. Plus you’ll learn how to grow your business by adding new services that attract new subscribers and increase the value of your current customer base.

Additionally, Paul will teach you how to:

• Accelerate company growth
• Generate new profits
• Implement new opportunities

To learn more about Hostopia.com, visit www.hostopia.com.

Alternatives to Search: Leveraging Local, Mobile, and Social Media Marketing

(Gillian Muessig - SEOmoz)

11:00 - 12:00 pm

You already know that search engine optimization is important to growing your business. Preparing your business for search engines requires more than just tweaking your website, especially in today’s competitive marketplace. You’ll learn how to optimize your website and online business to attract visitors using local, mobile, and social media marketing techniques. SEOmoz President and Co-founder, Gillian Muessig, shows you how to leverage these alternatives to search. Plus you’ll learn how to take advantage of local, mobile, and social media marketing to gain new customers, reduce customer churn, and improve your customer experience.

Additionally, Gillian will teach you how to:

• Optimize for social media
• Increase traffic from your local area
• Leverage mobile marketing now

To learn more about SEOmoz, visit www.seomoz.org.

 

Tuesday, August 11th

Get More From Email Marketing

(Jeff Rohrs - ExactTarget)

2:00 - 2:45 pm

Did you know that email marketing delivers the highest return on investment (ROI) of any direct marketing channel? Did you know email marketing has the lowest cost of any direct marketing campaign? Jeff Rohrs, EVP of marketing at ExactTarget, shows you exactly how email marketing can boost your revenues. People hate spam and unsolicited messages. But did you know there are ways to combat spam and get your email messages delivered? Higher deliverability means more revenue. Plus you’ll learn how emerging one-to-one media such as SMS, voice, and social media compliment email’s mission; where your untapped email ROI is lurking.

Additionally, Jeff will teach you how to:

• Avoid being labeled a spammer
• Understand CAN-SPAM law do’s and don’ts
• Increase sender reputation

To learn more about ExactTarget, visit www.exacttarget.com.

Launch Your Product Like a Pro

(William Toll - NaviSite, Sumeet Sabharwal - NaviSite)

3:00 - 3:45 pm

So you’re ready to launch your next product. You’ve been developing your product for months, testing every possible angle. Now it’s time to release it to your customers. But do you have a plan? A plan means the difference between a successful product launch or product failure. William Toll, Director of Product Management at NaviSite and Sumeet Sabharwal, Senior Vice President of Global Delivery at NaviSite, shows you how to identify the new feature/enhancement/product/service requests that will take your product to the top. William and Sumeet will share real-world examples on successful product launches.

Additionally, you will learn how to:

    * Develop a solid launch plan
    * Prioritize your wish list
    * Select appropriate vendors

To learn more about NaviSite, visit www.navisite.com.

High Impact Email, Search and Social Media Marketing

(Gillian Muessig - SEOmoz)

4:00 - 4:45 pm

Email campaigns - old and tired? Or the best money-maker in your marketing and sales arsenal? Gillian Muessig, President of SEOmoz and one of the most powerful ad copy writers will show you how to:

• Write a compelling email campaign copy
• Optimize your landing pages so they really convert that traffic
• Implement top social media strategies to pump up your ad campaign

Get gangbusters ROI from your email campaigns with this step by step approach. Don't miss this session; it will make you money!

To learn more about SEOmoz visit, www.seomoz.org/gopro.

20 Ways to Outsmart Your Competitors

(Adam Eisner - Tucows)

12:45 - 1:45 pm

Companies are always on the lookout for ways to outsmart their competitors. But did you know there are 20 ways you can outsmart your competitors today? Adam Eisner, Product Manager of Domains at Tucows, will show you how to implement 20 strategies today that can drastically boost your revenues. You’ll learn tactics you can deploy today that help you stay ahead of your competitors. Adam will show you how to utilize products and services to build your portfolio for maximum profits. Plus you’ll learn the secrets behind building a successful business that your competitors don’t want you to know.

Additionally, Adam will teach you how to:

• Implement key strategies that win
• Utilize products and services to beat competitors
• Take advantage of the growing domain marketplace

To learn more about Tucows, visit www.tucows.com.

Wednesday August 12th

Affiliate Marketing / Lead Generation in an Extremely Competitive Market

(Curtis R Curtis - RankSense SEO, Chris Lloyd - Web Hosting Unleashed, Nick Nelson - UK2 Group)

2:00 - 2:45 pm

The web hosting vertical is a highly competitive marketplace. It is becoming intensely cut throat with customer acquisition costs skyrocketing.  Every day you are spending more, especially in the search engines for highly competitive keywords while slashing prices and offering costly enticements to acquire new customers. Now imagine what it is like for an affiliate marketer pre-selling web hosting solutions or for a web hosting company building an affiliate program. Wouldn't you like to learn if there is a better way to acquire new customers while keeping costs down?

In this session, our panel of affiliate & online marketing pros will look at how affiliate marketing has been vital in the acquisition of new customers and increasing profitability for successful hosting companies. You will learn how by changing the playing field, you can significantly improve how you market web hosting services online. Utilizing these unique marketing techniques, you can target and convert leads at a much lower cost and at a much higher conversion rate. You will learn from affiliate marketing pros, RankSense's CSMO and Managing Partner, Curtis R. Curtis, Nick Nelson, Affiliate Manager of UK2Group and Chris Lloyd, Director of Bus. Development, Tippit how you too can build a killer affiliate program and how to leverage affiliate marketing to rapidly increase sales and skyrocket profits.

Additionally Curtis, Nick & Chris will teach you how to:

·   Develop content & keywords which converts quickly

·   Grow a successful & profitable affiliate program

·   Build a highly successful hosting affiliate site

To learn more about RankSense, visit www.ranksense.com

To learn more about UK2Group, visit www.uk2group.com

Handling Scalability, Marketing and Service Level Agreements in a Web 2.0 World

(W. David Snead - W. David Snead P.C., Derek Vaughan - Independent Consultant)

3:00 - 3:45 pm

With Internet infrastructure providers trying to figure out what virtualization, utility and grid computing means to them, plus all kinds of new service providers springing up in the world of cloud computing, how do companies handle scalability, marketing, Service Level Agreements, plus contracts and other legal issues that result from the transition to a Web2.0 world?       

Many hosting companies are essentially becoming service providers with more similarities to SaaS providers than traditional shared hosting providers.  Hosting companies will be collaborating and working together more and more and in doing so, will need flexible infrastructure, marketing, contracts and SLA’s.   In this session David Snead and Derek Vaughan will address the legal, business and marketing issues involved in moving into these new services, and what anyone entering into a new contract, or marketing to end users needs to know, including:

• How to create cutting-edge marketing campaigns
• Learn how to define “win-win” service level agreements
• Discover a 360 degree review of the contracting process for new products and processes

To learn more about David, visit www.dsnead.com.

Top Social Media Strategies

(Guillaume Bouchard - NVI, Dennis Yu - BlitzLocal.com, Sharon Koifman - Applicure/Empire Consultant )

12:45 - 1:45 pm

Social media has become a major component in today’s marketing campaigns. Do you know the top social media strategies you can implement to help generate qualified leads to your website? Guillaume Bouchard, CEO and co-founder of NVI, will show you the top social media strategies you can implement today that will have a major impact on your marketing. You’ll learn which social media tools work best. Guillaume will show you how to take advantage of social media marketing so you can attract new customers. Plus you’ll learn how to build revenue models using innovative online approaches to business.

Additionally, Guillaume will teach you how to:

• Implement top social media marketing strategies
• Enhance your online business using social media
• Build additional revenue with qualified traffic

To learn more about NVI, visit www.nvisolutions.com.

Leveraging Partners to Improve Time to Market

(Bill Jolly - Network Solutions)

4:00 - 4:45 pm

Strong partnerships can help you build a successful business. Do you know how to leverage partners to help you launch your products and services faster? Bill Jolly, Director of Product Management at Network Solutions, will show you how to align your business with strategic partnerships. You’ll learn how to identify key areas of your partners’ strengths to maximize efficiency and productivity. Bill will show you how to find partners that can help you succeed. Plus you’ll learn how to build a strategic alliance with industry leaders that will dramatically improve your bottom line.

Additionally, Bill will teach you how to:

• Grow your revenue with strategic partnerships
• Find partners that can help you achieve success
• Improve your bottom line with partnerships

To learn more about Network Solutions, visit www.networksolutions.com.

Tuesday, August 11th

Following Web Hosting Trends

(Philbert Shih - Tier1 Research)

12:45 - 1:45 pm

Trends come and go. Technology changes almost daily. How do you keep up with it all? Philbert Shih, Research Analyst for the Web Hosting and Internet Infrastructure Services sector at Tier 1 Research, shows you current and emerging trends in web hosting. Preparing for future trends now can help you beat your competitors. Philbert invites you to ask your most challenging questions. Learn what you need to know to be competitive, stay ahead of the pack, and build your product line.

Additionally, Philbert will teach you how to:

• Identify new market trends
• Become the next product leader
• Create ideas you can use today

To learn more about Tier 1 Research, visit www.t1r.com.

It's No Longer IPv4, Meet IPv6

(Richard Jimmerson - American Registry for Internet Numbers (ARIN))

2:00 - 2:45 pm

We’ve been using IPv4 for years, but with the incredible growth of the Internet, IPv4 will soon become outnumbered – we’ll simply run out. Richard Jimmerson, CIO at the American Registry for Internet Numbers (ARIN), discusses the impending depletion of the IPv4 address pool.  Richards shows you how to manage the distribution of Internet number resources (IPv4, IPv6, ASN) in Canada, the United States, and several islands in the Caribbean. You’ll learn the resource distribution policy in North America. IP addresses are changing – make sure you keep up.

Additionally, Richard will teach you how to:

• Use tools to help move to IPv6
• Read global distribution statistics
• Deal with coordination issues

To learn more about ARIN, visit https://www.arin.net.

Stop Web-based Malware Attacks

(Neil Daswani - Dasient, Inc.)

4:00 - 4:45 pm

Malware attacks can lead to significant revenue loss. Major search engines including Google, Yahoo, and MSN have been blacklisting infected web pages leading to increased customer support costs. Neil Daswani, co-founder of Dasient, shows you how web hosting providers can use free tools by Google, MSN, and other third-party developers to stop malware attacks. Neil will show you how to identify which domains are infected, find and remove malicious code on your platforms and customer sites, and prevent infections from happening again. Can you afford to lose customers due to preventable malware attacks?

Additionally, Neil will teach you how to:

• Use available free tools
• Reduce revenue loss
• Increase customer confidence

To learn more about Dasient, visit www.dasient.com.

PHP on the Windows Platform, Beyond WS

(Michael Joffe - Microsoft, Shaun Hirschman - Microsoft)

3:00 - 3:45 pm

For the last decade, PHP has been available for Windows, and although developers often chose the Windows platform during their application development, when it comes to deployment far fewer apps found their way onto the platform. In this session, Michael Joffe, Senior Product Manager and Shaun Hirschman, Senior Architect Evangelist both from Microsoft will discuss how far community cooperation has pushed PHP to new heights on the Windows platform. Michael and Shaun will also discuss the new features that make PHP integration on the Windows Platform easier than ever.  See the new features and benefits, and witness how PHP and Open Source are transforming the Windows ecosystem.

The session will also explore how PHP is supported on a number of other Microsoft technologies including Live Services, Silverlight, Azure and MS Tools.

Additionally, you will discover:

• Explore how far community cooperation has pushed PHP on the Windows platform
• Identify how PHP and Open Source is transforming the Windows ecosystem

To learn more about Microsoft, visit www.microsoft.com.

Wednesday August 12th

Exploring Advantages for Hosting Companies in the Emerging World

(Arun Narayanan - InstaCarma.com, Eduardo E. Vila - HostingPanama.com)

12:45 - 1:45 pm

Take advantage of a growing talent pool and cost effective benefits of India and Panama to build your hosting business. Want to learn how to utilize the cost benefits India and Panama has to offer? Arun Narayanan, owner of InstaCarma in Bangalore, India, and Eduardo Vilá, CSO of HostingPanama will show you the various operational advantages that India and Panama offer. Arun and Eduardo will share their insights into the operations and practices that work well in India and Panama to help you achieve higher revenues and profits. You’ll learn what makes India and Panama intriguing opportunities for web hosts, representing high profitability and growth. Plus you’ll learn key strategies for tapping into the abundance of resources available in these emerging markets.

Additionally, Arun and Eduardo will teach you how to:

• Identify growth areas in the Indian and Panamanian markets
• Identify prices people are willing to pay
• Measure the financial benefits of Indian and/or Panamanian based resources

To learn more about InstaCarma, visit www.instacarma.com.

To learn more about HostingPanama, visit www.hostingpanama.com.

New Advances in Continuous Data Protection Technology

(David Wartell - R1Soft)

3:00 - 3:45 pm

Hosting companies and data centers require data protection solutions that deliver automatic and reliable backups as well as Bare-Metal Restore for fast, efficient disaster recovery. Did you know there are new advances in continuous data protection technology to help you recover data faster than ever? David Wartell, founder of R1Soft, will introduce continuous data protection (CDP) and explore the new flexibility provided by the latest CDP features. David will show you new features including file and folder excludes, on-disk journaling, more user-friendly interfaces, in-depth statistic reporting, and more. Plus you’ll learn how new advances in CDP technology can boost revenues and productivity in today’s data center environment.

Additionally, David will teach you how to:

• Implement continuous data protection
• Increase productivity and revenue
• Meet higher performance expectations

To learn more about R1Soft, visit www.r1soft.com.

Operating in Next Generation SaaS 2.0

(Bob Leibholz - Intermedia)

2:00 - 2:45 pm

Software as a Service (SaaS) is leading the way in terms of cloud computing. Is your business ready for next generation SaaS 2.0? Robert E. Leibholz, VP of Sales and Business Development at Intermedia, will show you how to position your company for future SaaS initiatives. You’ll learn how to leverage opportunities in next generation SaaS technology. Robert will show you how to build your business to take advantage of SaaS 2.0 opportunities. Plus you’ll learn why developing a plan now will help you align your business with next generation SaaS 2.0 core technologies.

Additionally, Robert will teach you how to:

• Leverage SaaS 2.0 opportunities
• Prepare your business for next generation SaaS 2.0
• Take advantage of SaaS 2.0 technology

To learn more about Intermedia, visit www.intermedia.net.

Virtualization Solution Portfolio for Hosting Providers

(Chris Samson - Microsoft)

4:00 - 4:45 pm

Discover Microsoft’s current and future Virtualization portfolio of solutions for hosting providers.  Through a 200-300 technical review, Chris will demonstrate Hyper-V V2 in Windows Server 2008 R2 and System Center Virtual Machine Manager R2 and how new features such as Live Migration and Cluster Share Volume (CSV) are “must-haves” for the managed and cloud hosting provider who want to offer next generation virtualization solutions for their hosted customers.  

Additionally, Chris will teach you how to:

• Understand Hyper-V V2 in Windows Server 2008 R2
• Uncover details on Microsoft’s System Center Virtual Machine Manager R2
• Gain insight to Microsoft’s Virtualization roadmap
• Learn what’s driving customer interest in Virtualization of Managed Hosting & Cloud Computing

To learn more about Microsoft, visit www.microsoft.com.

Monday, August 10th

Email Hosting Trends: Past, Present, and Future

(Henry Weber - FuseMail, LLC)

10:00 - 10:45 am

There are many email hosting providers on the market today offering various types of email hosting. Do you follow the trends of email hosting? Henry Weber, VP of Sales and Marketing at FuseMail, will give you an inside look at the past, present, and future of email hosting. Henry will show you the different key businesses in the industry by comparing their features and services. You’ll walk away knowing more about email trends than you ever thought possible. You’ll learn about webmail interfaces and their changing trends. Plus you’ll learn how to utilize advertising and third party tie-ins as revenue streams.

Additionally, Henry will teach you how to:

• Analyze competitor offerings
• Differentiate your products using trends and metrics
• Develop a product that competes in today’s market

To learn more about FuseMail, visit www.fusemail.com.

How Free Hosting Affects Budget Shared Hosting

(Alex Melen - T35.com)

9:00 - 9:45 am

Paid web hosting services and free web hosting services can benefit from each other. Do you know how you can leverage free hosting to boost your shared web hosting sales? Alex Melen, of T35.com, will show you how your paid web hosting service can benefit from a free web hosting service. You’ll learn the positives of free web hosting and how you can build a stream of additional revenue by partnering with a reliable free web hosting service. Alex shows you how to leverage free web hosting to attract and retain quality customers. Plus you’ll learn how to take advantage of the many opportunities available that most paid web hosting services do not offer.

Additionally, Alex will teach you how to:

• Partner with free web hosting providers
• Earn additional revenue
• Build a channel of prospective customers

To learn more about T35, visit www.t35.com.

 

Going Green with Web Hosting

(Ashish Moondra - Avocent Corporation, Christian Dawson - Servint)

11:00 - 12:00 pm

Hosting companies are going green. Is your hosting company green? Christian Dawson, Director of Corporate Development at Servint and Ashish Moondra, Senior Product Manager for Power Products at Avocent, show you how to go green with your hosting company. You’ll learn how various products are designed to help you run a green web hosting facility. Christian and Ashish will share insight on best practices for going green. You’ll also learn how to effectively develop a plan to reduce your carbon footprint while increasing productivity. Plus you’ll learn what it means to run a green hosting company and help the environment.

Additionally, Christian and Ashish will teach you how to:

• Utilize energy-efficient computing
• Take advantage of green opportunities
• Implement green processes and structures

To learn more about Servint and Avocent, visit www.servint.net and www.avocent.com.

Monday, August 10th

Tracking Metrics for Performance and Growth

(W. David Snead - W. David Snead P.C., Frank Stiff - Cheval Capital, Inc., Alex Kazerani - Edgecast, Hari Ravichandran - Endurance International Group, Ditlev Bredahl - UK2 Group, Adam Dillaplain - Caro Hosting)

11:00 - 12:00 pm

Understanding how to create and track metrics can help propel your business to the next level. In a panel discussion with some of the most successful operators in the internet business, you’ll learn how they developed and used financial and operational metrics to help build and operate industry leading companies. Panel topics will include real world examples on how to successfully measure, analyze, and report on some of the most crucial aspects of running your business.  The panel will include Hari Ravichandran, Founder and EVP of Endurance International Group, Ditlev Bredahl, CEO of the UK2 Group, Alex Kazerani, CEO of EdgeCast Networks, Adam Dillaplain, Director of Operations of Caro Hosting, and Frank Stiff, President of Cheval Capital.  The panel will be moderated by leading web hosting legal expert, David Snead.

Additionally, the panel will:

• Look at what help you can expect from your vendors

• Review real-world scenarios of what works and what doesn't

To learn more about the panel's participants please visit www.enduranceinternational.com; www.uk2.net; www.edgecast.com;  www.chevalcap.com; www.dsnead.com; www.caro.net

Cost-Cutting Strategies for Web Hosts

(Sojish Krishnan - Bobcares)

10:00 - 10:45 am

Your business can thrive and continue to grow in any economy. Want to learn how to cut costs while increasing profits with your web hosting business? Sojish Krishnan, Executive Team Member at Bobcares, will show you how to implement strategies to cut costs while increasing your profits. You’ll learn how to develop a plan to reduce your expenses while improving the quality of your hosting services. Plus you’ll get to hear first-hand how Sojish has helped web hosting companies achieve more revenue by implementing cost-cutting strategies.

Additionally, Sojish will teach you how to:

• Increase efficiency of your existing systems
• How to survive in any economy
• Implement cost-cutting strategies that work

To learn more about Bobcares, visit www.bobcares.com.

Leveraging Content to Differentiate Your Hosting Business

(Chris Sheridan - eNom.com)

9:00 - 9:45 am

Customers are seeking easy, guaranteed methods of developing web sites and engaging visitors.

Join Chris Sheridan, VP of Sales at eNom, as he shares Demand Media’s (eNom’s parent company) unique perspective on how to grow web sites using social media features such as meaningful, relevant content. Chris will explain how content fits into the hosting and domain name space using three core principles:

• We live in a search driven world where content drives traffic, and every door, is a front door
• Social media is useful and valuable and will be a key factor in the success of every web site
• Online audiences are fragmenting and reforming around passionate, vertical communities

Chris will outline how eNom is incorporating these principles within their own domain and hosting platform.

To learn more about Chris visit: www.eNom.com.

Tuesday, August 11th

Accepting Credit Cards and PCI / DSS Compliance

(Rick Wilson - Miva Merchant, Mike Petitti - Trustwave, Curtis R Curtis - RankSense SEO, Stacy Griggs - MaximumASP.com, Mike Auger - Pinnacle Cart, Carl Hartman - Applicure Technologies, Ltd., Jason Silverglate - Fortress ITX/DedicatedNow)

12:45 - 1:45 pm

Most businesses accept credit cards as a payment option. But do your company, software, and credit card processing systems meet the minimum PCI - DSS Compliance Standards requirements as dictated by credit card companies? Your business must meet these standards in order to collect payments from customers using credit and debit cards online. Failure to meet these new PCI-DSS Compliance Standards carries potential fines capable of crippling or even putting out of business those who fail to meet these standards and threatens the continuity of your online business. You’ll learn the requirements needed to accept credit cards and reduce your risk of failure.

Additionally, Rick, Mike, Michael, Carl, Stacy, and Jason will teach you how to:

• Find out if you meet the requirements
• Implement standard requirements for compliance
• Choose the right vendors and application providers

To learn more about RankSense, visit www.ranksense.com.
To learn more about Miva Merchant, visit www.mivamerchant.com.
To learn more about PinnacleCart, visit www.pinnaclecart.com.
To learn more about Trustwave, visit www.trustwave.com.
To learn more about Applicure, visit www.applicure.com.
To learn more about HostMySite, visit www.hostmysite.com.
To learn more about DedicatedNOW, visit www.dedicatednow.com.
To learn more about FortressITX, visit www.fortressitx.com.

Interoperability and Cloud Computing

(Tony Lucas - XCalibre Communications Ltd)

3:00 - 3:45 pm

Lock-in has become a hot topic with cloud computing. Interoperability and portability between clouds has the industry scratching their heads. What’s the difference? Is one better than the other and does anyone actually care? If you operate a cloud hosting business, get ready to learn how to overcome the negative impact lock-in has on cloud computing. Tony Lucas, CEO of UK-based XCalibre Communications, explains the difference and why all cloud providers should move to offering interoperability. You’ll learn how to work with framework providers to enable portability, encouraging growth in the market where lock-in to a single provider is a key stalling point for enterprise adoption.

Additionally, Tony will teach you how to:

• Identify the right framework providers
• Utilize interoperability to maximize growth
• Overcome the stalling point in a lock-in market

To learn more about XCalibre Communications, visit www.xcalibre.co.uk.

Driving Cloud Computing With Open Source Messaging

(Rafael Laguna de la Vera - Open-Xchange)

4:00 - 4:45 pm

Open Source Software (OSS) is the backbone of Mail and Web services and of most applications that run on the Internet. Did you know that Open Source messaging is a driving factor in cloud computing? Rafael Laguna, CEO of Open-Xchange, shows you how using Open Source messaging and groupware will be a major driver for Software as a Service (SaaS) and Cloud computing. Rafael shows you why OSS based SaaS offerings will help all players in the food-chain. You’ll learn how software makers get a business model that works while service providers (Hosters, Teclos, Carriers, Internet Companies) get higher volume and value offerings to sell to their customers. Plus you’ll learn who gets the cheap, ubiquitous communication tools that they desire.

No need to mention that the "Open Sourceness"" of Cloud offerings is a prerequisite to retain the freedom and ownership of the users' data.

Additionally, Rafael will teach you how to:

• Utilize Open Source software to boost business
• Identify key areas of cloud computing
• Take advantage of Open Source messaging

To learn more about Open-Xchange, visit www.open-xchange.com.

How to Choose A CDN Provider

(Mike Flatin - BandCon)

2:00 - 2:45 pm

With the increase in demand for faster video, software, games, and digital service downloads, companies need a way to provide content to consumers fast. Are you aware of how a Content Delivery Network (CDN) works?  Do you know how to find the best provider?  Mike Flatin, COO and Co-Founder at BandCon, will provide an overview of Content Delivery Network (CDN) technology, applications and features.  You’ll learn the factors you should consider when choosing a CDN provider and leave the presentation understanding the current state of CDN industry, its players, and the major trends to watch.

In summary, Mike will:

• Provide an overview of Content Delivery Network: its technology, applications and features
• Define the key factors in selecting a CDN provider
• Layout the current state of the CDN industry

To learn more about Mike and his company, BandCon, visit www.BandCon.com.

Wednesday August 12th

Providing Services with APIs

(Kevin Laude - Softlayer, Ilya Baimetov - Parallels)

3:00 - 3:45 pm

Now you can learn how to tap into the many benefits of using APIs with your current hosting platforms. Are you familiar with APIs and what they mean to the hosting industry? Kevin Laude, Senior Software Developer and API Evangelist at SoftLayer Technologies, shows you the current hosting ecosystem of an API including software, hardware, data centers, and managed services. Kevin provides a true definition of an API; how it’s used, the benefits, and how to offer services using APIs. Plus you’ll see various API ecosystems and use cases, including case studies with MidPhase (a hosting provider) and Parallels (a software provider).

Additionally, Kevin will teach you how to:

• Use APIs in your hosting environment
• Identify revenue-generating opportunities using APIs
• Use real-world examples with your hosting platforms

To learn more about SoftLayer, visit www.softlayer.com.

How Security Researchers Run Web Servers

(Waseem Daher - Ksplice)

4:00 - 4:45 pm

Running a hosting operation is hard. Running a secure hosting operation is even harder. Do you know how to secure your servers? Waseem Daher, COO and co-founder of Ksplice, will show you new security techniques that have left the lab and entered industry. Waseem will explore stack smashing prevention, intrusion detection, anti-malware tools, and hot updates--including technology that can fix bugs in programs or the operating system without a reboot or any downtime. You’ll learn about these techniques at a high level including the pros and cons of each technique. Plus you’ll learn how each of these techniques fit into a security arsenal that should be used by your hosting company.

Additionally, Waseem will teach you how to:

• Identify proven security techniques
• Use hot updates to fix bugs in programs
• Understand what it means to secure a server

To learn more about Ksplice, visit www.ksplice.com.

Next Generation Email Security

(Jamie de Guerre - Cloudmark, Bill Boebel - Rackspace Email & Apps Division)

12:45 - 1:45 pm

Driving the adoption of value added services is a top priority for today’s hosting providers and is critical to success moving forward. Software as a Service and Cloud Computing are all the rage, with dramatic growth opportunities for hosting providers to increase revenues and expand service offerings. Premium email services top the list of value added services hosting providers are looking to provide. But what factors will drive the success or failure of these services?

 

Learn why providing effective security is critical to driving the adoption of value added services. Jamie de Guerre, CTO at messaging security leader Cloudmark, will present the current state of the spam industry and its impact on hosting providers and end users. Supported by real world case studies, Jamie along with Bill Boebel, Co-Founder and CTO of Rackspace Email and Apps,  will demonstrate how the effectiveness of spam filtering has a critical impact on the success of email services for hosting providers and other large email providers. Jamie and Bill will also present cutting edge technology solutions that hosting providers can leverage to effectively combat messaging attacks and threats. You’ll learn how to seamlessly integrate email security solutions as part of your value added services offering and reduce your current expenses.

 

Additionally, they will teach you how to:

·         Increase the value of your services by implementing advanced email security technology

·         Identify and select which technologies work best for your business

·         Reduce email security infrastructure costs and complexities

Cloud Storage Technology Trends: Making Money in 2009

(Cameron Bahar - ParaScale)

2:00 - 2:45 pm

Leading hosting companies are moving to a cloud storage enabled solution that offers more scalability to customers. Do you know all the various aspects of cloud storage technology in today’s marketplace? Sajai Krishnan, CEO of ParaScale, will show you the latest in cloud storage technology trends for service providers and hosting companies. Sajai will show you detailed examples on how cloud storage technology will change the hosting landscape. You’ll learn which cloud storage services companies are offering to compete with each other. And you’ll learn how companies are using different performance characteristics and different SLAs. You’ll also learn how local and regional service providers are providing recovery options that are faster and more convenient for local customers. Plus you’ll learn how to deploy cloud storage services for various types of businesses from small to enterprise level.

Additionally, Sajai will teach you how to:

• Compete in cloud storage services
• Develop and deploy cloud storage services
• Ensure better stability and provide more isolation in multiple locations

To learn more about ParaScale, visit www.parascale.com.

Monday, August 10th

How to respond to legal threats to your business.

(W. David Snead - W. David Snead P.C., Jeff K. Gordon - Andrews Kurth LLP )

10:00 - 10:45 am

Many hosts allow fear of litigation to affect their operations and general business.  If you think you know how litigation may affect your business, and how you should respond, think again.  In this session, David Snead, the leading web hosting lawyer, and Jeff Gordon, a leading litigator, teach you how to determine whether a claim is a credible threat to your business. 

David and Jeff teach you how to respond to subpoenas demanding volumes of information about your customers, threats to take you to court based on the information your clients give you, and how to develop strategies to proactively prevent law suits. You may know some aspects of the law, but you haven’t heard the most important part of the law and how it will help your web hosting business fail or succeed. Don’t go another day thinking you know how to prevent litigation.

Additionally, David and Jeff will teach you how to:

• Sort credible legal threats
• Draft effective contract clauses
• Know when to call your lawyer

To learn more about David, visit www.dsnead.com.

To learn more about Jeff, visit www.andrewskurth.com.

How to Structure Your Company Now to Sell Later

(Larry Donahue - Deep Web Technologies)

11:00 - 12:00 pm

You may want to sell your web hosting company one day. And you’ll want top dollar for it. But are you taking the necessary steps now to ensure that your business will be ready to sell in the future? Larry Donahue, COO and General Counsel at Deep Web Technologies, will show you step-by-step on how to position your company for an eventual sale. You’ll learn how to get your financials in order including profits and losses, cash flow, and balance sheets. Larry will teach you leading strategies to manage your budget and how to hold employees accountable. Plus you’ll learn the importance of executing your business metrics, managing future growth, and analyzing earnings and investments.

Additionally, Larry will teach you how to:

• Negotiate a price for your business
• Improve your bottom line for maximum results
• Use tools to help your business today

To learn more about Deep Web Technologies, visit www.deepwebtech.com.

Double Your Revenue without Getting One New Customer

(Sharon Koifman - Applicure/Empire Consultant )

9:00 - 9:45 am

There is a famous saying that It costs 5 times more to get a new client than to keep an existing one. Yet they don’t talk that much about the fact that it’s about 5 times easier to sell new product to an existing client then a random prospect. The quest to gain new clients in such a commoditized industry is overwhelming. The real strategy is to start looking inward to the already existing treasure. Join Sharon Koifman, Dirfector of Hosting at Applicure and President of consulting firm, Empire Consultants, help change the way you do business and rethink your strategy to higher profits.

Additionally, Sharon will teach you how to:

• Define strategies to generate more revenue
• Tap into your existing customer case to earn more money
• Rethink your strategy to higher profits

To learn more about Applicure, visit www.applicure.com or Empire Consultants, visit: www.empireconsultant.com.

Tuesday, August 11th

Selling Premium Services to Cost-conscious Customers

(Bob Angus - VeriSign, Inc.)

2:00 - 2:45 pm

Premium services can boost your revenues significantly, but you need the right mix of products, quality, and pricing to sell premium services successfully. Do you know how to implement the right product mix and strategies to effectively sell premium services to cost-conscious customers? Bob Angus, Product Marketing Manager in VeriSign’s SSL business unit, will show you how to boost your margins by attracting and retaining highly valuable customers. You’ll learn how to implement actionable strategies and tactics you can use to sell premium services. Plus you’ll see real success stories from other web hosting companies and how they sell premium services to the most cost-conscious customers.

Additionally, Bob will teach you how to:

• Improve your bottom line
• Market leading SSL certificates
• Implement and sell premium services

To learn more about VeriSign, visit www.verisign.com.

Interactive Workshop: Valuing and Structuring Web Hosting Acquisitions

(Hillary Stiff - Cheval Capital, Inc., Elliott Noss - Tucows)

3:00 - 3:45 pm

A unique and highly interactive workshop on how to value and structure the sale or purchase of a hosting business. This session will focus on the key factors buyers take into account when valuing and structuring hosting transactions in today's marketplace.  An investment banker that has completed over 145 hosting & ISP transactions will walk attendees through some real world "cases" asking the audience to answer and respond to a series of questions. The process will bring to light important aspects of analyzing essential information when valuing and structuring hosting company transactions. The session presented by Hillary Stiff, Managing Director of Cheval Capital, will also include statistics on the pricing of recent hosting transactions and address why some hosting companies may be worth more to their owners than the market will pay for them. The workshop will include a “Game Show” pitting the "Strategic's" against the "Consolidator's" in simulated acquisitions for fun and prizes.  The "Game Show" will be judged by Elliott Noss of Tucows, Inc.

 

In summary, the session will teach you how to:

 

•Analyze essential information when structuring your hosting business

•Recognize the true value of your business in today’s marketplace

 

To learn more about Cheval Capital & Tucows, visit www.chevalcap.com and www.tucows.com.

Growing Your Business: Getting Upside in a Down Economy

(Chris West - CDGcommerce)

4:00 - 4:45 pm

The current worldwide economic crisis has created tremendous challenges to businesses everywhere. Are you ready to take advantage of the current economic situation to grow and expand your business regardless of the economic situation? Chris West, CEO and co-founder of CDGcommerce, will show you how to survive and thrive during a recessionary economy. You’ll see case studies of companies that have leveraged the current economy to grow their business beyond the market’s expectations. Plus you’ll learn how to implement strategies and processes to grow your business using the latest techniques based on real-world examples.

Additionally, Chris will teach you how to:

• Build a business that thrives
• Take advantage of the current market
• Grow your revenues in any economy

To learn more about CDGcommerce, visit www.cdgcommerce.com.

Capitalizing on Cloud Computing Opportunities

(Antonio Piraino - Tier1 Research, Sandip Gupta - Netmagic Solutions, Justin Barney - 3Leaf Systems, Cameron Bahar - ParaScale)

12:45 - 1:45 pm

Cloud computing continues to pick up speed, and for service providers cloud computing represents a critical opportunity for growth and development during the current economic slowdown.  Is your infrastructure ready to support cloud computing opportunities? You’ll hear from Sandip, Justin, Antonio, and Cameron as they share their viewpoints of how service providers can break through the physical barriers of their infrastructures, build the right framework to implement and support a cloud environment, and create strategic differentiation for cloud services. Plus you’ll learn about the options and complexities service providers can experience when implementing, structuring and delivering cloud services. 

Additionally, Sandip, Justin, Antonio, and Cameron will teach you how to:

• Expand your existing cloud computing infrastructure
• Build and support a cloud environment
• Differentiate your cloud services offerings

To learn more about Netmagic Solutions, visit www.netmagicsolutions.com.

To learn more about 3Leaf Systems, visit www.3leafsystems.com.

To learn more about Tier1 Research, visit www.t1r.com.

To learn more about Parascale, visit www.parascale.com.

Wednesday August 12th

Dissecting a Hosting Company Acquisition

(Tom Millitzer - New Commerce Communications)

3:00 - 3:45 pm

Web hosting acquisitions is a popular topic in the hosting industry. Do you know what motivates buyers and sellers? Tom Millitzer, President of New Commerce Communications, will show you a real-world scenario with two, yet very distinctive, web hosting companies. Tom will show you how valuations are really determined and how to structure an acquisition. You’ll learn the real motivation behind buyers and sellers. Plus you’ll learn how to close a deal whether you are buying or selling a web hosting company.

Additionally, Tom will teach you how to:

• Identify what motivates buyers and sellers
• Analyze the true value of a hosting provider
• Position your company for acquistion

To learn more about New Commerce Communications, visit www.com-broker.com.

Find New Revenue with Domain Names

(Kellie Peterson - Name.com)

4:00 - 4:45 pm

Internet companies need to move fast in order to survive in today’s marketplace. Does your hosting company wait until the last minute to make changes that can boost revenues? Kellie Peterson, Director of Marketing & Operations at Name.com, will show you how to find the right wave to jump on in order to maximize returns. Kellie will show you how important it is to devote a portion of resources to new opportunities. You’ll learn how to increase revenues with domain name monetization via customer abandonment, domain name sales in the aftermarket, and bounced email monetization. Plus you’ll learn how to monetize on thousands of new products that launch every year.

Additionally, Kellie will teach you how to:

• Build revenue with domain names
• Balance resources to maximize profits
• Identify key opportunities to generate sales

To learn more about Name.com, visit www.name.com.

Best Practices in Staffing, Training and Retention

(Elya McCleave - Superb Internet, Sean Richards - cPanel)

12:45 - 1:45 pm

Building a successful business requires a team of dedicated, highly passionate employees. Do you know how to hire the right people? Elya McCleave, VP of Customer Care at Superb Internet Corp. and Sean Richards, Linux Technical Support Manager at cPanel, will show you how to find and hire talent to help you build your business. You’ll learn how to implement proper training so your employees can support your products and services. Elya and Sean will show you how to use incentives to retain your best employees. Plus you’ll learn how to coach your staff to achieve goals, increase productivity, and improve your bottom line.

Additionally, Elya and Sean will teach you how to:

• Find and hire talented employees
• Build a team of motivated staff
• Develop a positive environment for your employees

To learn more about Superb Internet Corp., visit www.superbhosting.net.

To learn more about Sean and cPanel, visit: www.cpanel.com.

Using the Application Packaging Standard

(Rafael Laguna de la Vera - Open-Xchange, Diarmuid Daltún - 1&1, Soeren von Varchmin - Parallels, Miguel Ramos - Network Solutions, Wilfried Beeck - ePages, Eric Chen - Persony)

2:00 - 2:45 pm

Hosting companies need to utilize every tool available to stay competitive in today’s market. Did you know you can access software applications at a central location for delivery through Software as a Service (SaaS)? This Industry Panel, moderated by Soeren von Varchmin of Parallels, will show you how to use the Application Packaging Standard (APS) to access a broad range of software applications that can be delivered through SaaS. You’ll learn how independent software vendors (ISVs) use APS to package their applications for distribution to millions of SMBs that use control panels to manage their websites. Plus, the Panel members will discuss the current implementations of APS and possible future directions and implications as a key enabler of SaaS and Cloud Computing.

 

Additionally, the Panel will outline how to:

 

• Utilize APS to easily access software

• Implement SaaS strategies using APS

• Position Applications to SMBs

 

To learn more about APS, visit www.APSstandard.org.

To learn more about Parallels, visit www.parallels.com.

To learn more about 1&1, visit www.1and1.com.

To learn more about Network Solutions, visit www.networksolutions.com.

To learn more about Open-Xchange, visit www.open-xchange.com.

To learn more about ePages, visit www.epages.com.

To learn more about Persony, visit www.persony.com.